Notice something different about the Zoo? The new logo, signage and colorful banners are all part of a “brand” new look for “the largest zoological experience in Texas.”

The colorful, green and orange logo, with the image of the iconic 67.5-foot-tall giraffe sculpture at the park’s entrance, is based on the Wilds of Africa design but enhanced with a fun, festive feel. The new look now greets visitors on vibrant orange banners with illustrations and photos of the animals at the park entrance, and is being used throughout the park on new exhibit signage.

The new advertising campaign, "The largest zoological experience in Texas" sums up what visitors will find on a trip to the Dallas Zoo a 95 acre park, the largest zoo in Texas with an impressive collection of animal species, and an education department that offers fascinating, fun programs for all ages.

The Dallas Zoo is a rich part of our community and we want to offer visitors the best experience possible. By updating our image, the Zoo is letting visitors know we are dedicated to enhancing our property, that we are devoted to the animals, and we are committed to making your visit to the Dallas Zoo a very fun and enriching experience.