About Us :: Mission Statements

Mission Statements

Dallas Zoo Management, Inc.
Dallas Zoo & Children’s Aquarium at Fair Park

Inspiring passion for Nature and Conserving Wildlife

Our Vision

We will become a leading US zoo and a premier entertainment, educational and visitor attraction in Dallas. We will accomplish this:

  • With An Unsurpassed Guest Experience
  • By Creating a Lifetime of Memorable Experiences for our Guests
  • By Demonstrating Leadership in Our Industry
  • By Endearing Ourselves as a Community Treasure
  • With Always Striving for Organizational Excellence


Dallas Zoological Society

Our mission is to support the Dallas Zoo as an outstanding center of education, entertainment and wildlife conservation.

The Society supports this mission through:

  • Fund raising
  • Volunteerism
  • Promoting public awareness and participation
  • Enhancing the visitor experience